BEAUTY GREECE SPRING 2026 (Athens Spring) is one of the most important professional beauty trade fairs in Greece, covering cosmetics, make-up, hairdressing, nails, equipment and accessories. The event takes place at the Mediterranean Exhibition Center (MEC) in Paiania, Athens.
BEAUTY GREECE SPRING is a strictly professional trade event. Admission is available exclusively to beauty industry professionals (as well as students and trade representatives) after registration on the my BEAUTY GR platform. Visitors can explore product premieres, live shows, presentations and technique demonstrations, while networking and taking advantage of special trade offers.

The trade fair also features educational content such as talks, presentations, masterclasses and live shows. It is an excellent opportunity to compare brand offerings, discover the latest technologies and seasonal trends, and plan orders and business cooperation for the upcoming months.
According to the organizer, the exhibition covers key sectors such as aesthetics, makeup, permanent makeup, medical aesthetics, hairdressing, nail products, perfumes, alternative treatments and beauty accessories. Below is a practical breakdown of the main exhibition sections.
A dedicated area for beauty salons and clinics featuring devices, equipment, modern treatments and professional skincare solutions, combined with industry education.
Product launches from make-up brands, hands-on testing, technique demonstrations and the permanent makeup segment.
Hair products and equipment, professional tools, care and coloring solutions, hair extensions and live shows for hair professionals.
A dedicated nail styling area featuring products, decorations, salon equipment and hand & foot care solutions.
A complementary segment including perfumes, beauty gadgets and accessories for professionals and distributors.
The organizer provides free BEAUTY GREECE shuttle buses operating continuously from and to the Doukissis Plakentias metro station (starting at 9:00), ensuring convenient transportation for visitors. No reservation is required.
The event will be held from April 25 to April 27, 2026 (Saturday–Monday).
The venue is the Mediterranean Exhibition Center (MEC) in Paiania, near Athens.
Admission is free of charge, but only for industry professionals (professionals, students and trade visitors) after registration on the my BEAUTY GR platform.
Free shuttle buses operate from and to the Doukissis Plakentias metro station.
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